Diving into the healthy food trend
When Eatful approached Thinkship, they were looking for a partner that could validate their idea and build the business from concept to market.
Thinkship started by analyzing market trends and conducting interviews with restaurant owners and consumers to understand what the business opportunities were in the healthy food space.
After several workshops, Thinkship presented a strong, research-driven concept to Eatful founders: To create an online food delivery service tailored to the growing segment of people with specific dietary needs.
The business required multiple components to become operational: a brand, technology, leadership, marketing and sales teams, customer support, delivery partners and legal help. Thinkship provided a fractional CEO to lead the effort to pull all these components together and bring the solution to market.