Building a robust lead generation machine
Thinkship built an intuitive search platform with simple interfaces, dynamic maps, beautiful images and to-the-minute listing information to increase engagement and offer Cloud Realty's customers a seamless experience.
To boost Cloud Realty's lead-generation efforts, Thinkship built a system that allowed the creation of lead capture forms and custom landing pages that could be optimized for different target audiences.
The system also collected user preferences and behavioral data and integrated it into the company's CRM, web analytics, chat, and marketing automation systems. By harnessing the power of data, Cloud Realty's brokers could learn more about prospective customers' preferences and offer personalized suggestions to help them find the ideal property for sale.
All the infrastructure was optimized for efficiency. From accurate and to-the-minute listing information to data processing and storage, every aspect of the application was carefully implemented and integrated, resulting in a system that is faster, scalable, modern and able to process large amounts of data. "Thinkship delivered the product on time and gave me an accelerated development schedule every time I had an urgent need," says Caban.
Technology that drives results
Cloud Realty's new platform and data-driven approach empowered brokers and resulted in more sales. The company's lead-conversion rates practically doubled, growing from 5% to 9%. "This is a quite high number for industry standards," says Caban.
After a successful partnership, Caban hired Thinkship to work on a solution for his new project — a business focused on helping international students looking for rentals in Chicago. "It is good to work with developers who understand what your business objectives are and strive for reaching them," says Caban.