Building solutions from the ground up
In order to define the best solutions, Thinkship first met with the founders of Gage to discuss their goals and to understand the issues that had been affecting their site. In addition to slow load times, there were several bugs present in the system that impacted a customer’s ability to complete a purchase on the site. The team at Thinkship investigated the former site and learned that it wasn’t structured according to best practices and that technical debt was preventing system changes from taking effect. Once Thinkship stabilized the site, they created a test environment to further investigate the issues.
By setting up extensive logging and running a multitude of tests to recreate the conditions that were causing the bugs, Thinkship was able to discover the root of the problems and implement solutions to stabilize the environment and improve the overall performance of the site. After enhancing the site’s security and performance, Thinkship designed and implemented user experience enhancements to deliver a seamless purchase process for Gage’s customers.
With a new and improved site experience, users can now browse, design, and purchase jewelry and apply for financing quickly and easily. The ease of use and quicker page load times have led to increases in conversion rates, ROI, and revenue.
Thinkship continues to work with Gage Diamonds to expand their e-commerce site.